Skip to content In today’s world, dominated by large corporations, it’s easy to forget the power of supporting small brands. But beyond finding unique items, choosing small businesses has a ripple effect that can benefit our community, the environment, and even spark innovation.
According to a Confederation of All India Traders (CAIT) survey Confederation of All India Traders (CAIT), products from over 30,000 small and medium-sized brands cater to 80% of India’s population across FMCG (Fast Moving Consumer Goods), consumer durables, and cosmetics.
When we shop at a small brand, our money stays local. This helps pay local wages, buy supplies from other local businesses, and contribute to the overall economic health of your community. Supporting small brands can awaken our community spirit too.
Food products from local or small brands often prioritize using fresh, high-quality ingredients, locally sourced whenever possible. This can translate to better taste and potentially more nutritious food. They also use less preservatives, which means lesser shelf life but healthier for our bodies.
By choosing small brands we are helping local farmers who grow their crops or produce by prioritizing sustainable practices like organic farming, ethical sourcing, and eco-friendly packaging, which benefits the environment.
Small brands often form close connections with their customers and actively incorporate feedback. In contrast, the feedback system with big brands can be more complicated. As customers, we can easily communicate our needs or suggestions to small brands and receive tailored products. Additionally, many small food product brands offer visits to their product sources, such as farms and factories. This transparency can boost our confidence in the quality and ingredients of their products.
Think about the generations to come—they will follow the food consumption practices we teach them. It is our utmost responsibility to keep the youth healthy and conscious. By choosing small local brands, we help them understand and appreciate their surroundings better.
Annapakshi is dedicated to supporting small and local brands that promise 100% genuineness in their products. We carefully select sellers who share our commitment to quality. Explore our mobile apps on both Android and iOS to discover more about our products.
